Industry Data Model

Travel Services

The Travel Services industry is a rapidly evolving global industry that is highly competitive and a technology / information-intensive industrywith new and innovative offerings:

The Travel Services industry is driven by six (6) key success components:

  1. Outstanding Customer Service
  2. Convenience
  3. Innovative use of technology
  4. Profitability
  5. Globalization
  6. Branding

The main factor in gaining competitive advantage in the industry is the use of information technology to its fullest extent to enhance marketing, operations, customer service and billing, while simultaneously targeting and retaining profitable customers.

Each of these components is dependent upon data about the customer and Big Data providing overall trends, revenue and costs.

The Travel Services Industry data model set consists of Enterprise, Business Area, and Data Warehouse logical data models developed for companies in the domestic and international travel services industries.

The Travel Services Industry data model provides a comprehensive data architecture for global travel services organizations including:

Marketing & AdvertisingTraining
Flight Reservations & TicketingProperty & Equipment
Car RentalsPurchasing & Contracts
Hotel ReservationsBudget
Cruise BookingsAccounting & Financial Reporting
Package BookingsBusiness Metrics
Activity BookingsLoyalty Programs
Detailed Corporate and Individual Customer ProfilesHuman Resources
Omni-Channel Customer Service & Contact Management