The global hotel industry revenue is expected to exceed $580 billion in 2017.
- The US has 51,015 properties and 4,801,890 guestrooms as of 2011 with an average occupancy rate of 57.6%.
- The typical US “business room night” stay is by a male (68%), age 35–54 (47%), employed in a professional or managerial position (54%), earning an average yearly household income of $116,578. Typically, these guests travel alone (61%), make reservations (91%), and pay $124 per room night. - American Hotel & Lodging Association.
- The typical “leisure room night stay” is by two adults (52%), ages 35–54 (37%), and 55+ (37%), earning an average yearly household income of $87,327. The typical leisure traveler also travels by auto (79%), makes reservations (88%), and pays $105 per room night. - American Hotel & Lodging Association.
The hotel industry is undergoing significant changes:
- The use of mobile devices and apps to enable more personalized hotel guest services is an increasingly important trend.
- Mobile and social media marketing will revolutionize the industry via real-time promotions and presentations.
- Innovative technologies - such as mobile check-in ("seamless check-in"), use of mobile phones as room 'keys' and geo-marketing of services.
- The 'ownership' of the customer and customer data is becoming as critical since hotels require data to market to guests.
- Big Data and ownership of data is a primary driving force in the industry.
The ability of hotels to target customers, retain their patronage via loyalty programs while developing custom marketing and incentive programs is a key component of hotel services marketing.
The Hotel Services industry data models provide an integrated information architecture to support the integrated data requirements for application development, reporting and analytics.
|Marketing||Property & Equipment|
|Human Resources||Financial Reporting|
The Hotel Services industry data model set consists of Enterprise, Business Area, and Data Warehouse logical data models developed for companies managing hotels and related hospitality services.
The Hotel Services data models can be integrated with other ADRM Software industry models such as Restaurant & Catering Services, Gaming & Betting and Car Rental Services to provide an expanded data architecture.
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