The airline industry is one of the most strategic and competitive industries in the world.
- 3.6 billion passengers will be carried by airlines in 2016 generating $600 billion in revenue
- There were 8,986,825 US departures alone
- Air transport carries .5% of the volume of world trade but 35% of the value of world trade
- If aviation were a country, it would rank 19th in world gross domestic product (GDP)
New trends are changing the way airlines operate and compete.
- Social media is becoming an important component for marketing and customer relationship management with airline twitter volumes in excess of 200,000 tweets per day and up to 1 million Facebook fans.
- Increased pressure to reduce carbon use via more efficient planes.
- New sources of alternate revenue such as charging for checked baggage, preferred seating and wi-fi connectivity.
- Standardized settlement procedures (SIS).
One main way to gain a competitive advantage in the industry is by using information technology (“Big Data”) to its fullest extent to enhance marketing, operations, customer service, baggage and freight services, ticketing and billing.
The Airline Industry model set consists of Enterprise, Business Area, and Data Warehouse logical data models developed for companies in the domestic and international airline industries.
The Airline Industry data models provides an comprehensive data architecture for both airline passenger and air freight services.
|Customer Relations Management||Reward Programs|
|Customer Service||Alliance/Alliance Programs|
|Freight and Customs||Business and Performance Metrics|
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