Industry Data Model

Gaming & Betting

The international gaming & betting industry reflects an inconsistent regulatory environment that provides both operational restrictions and opportunities as well as varied tax consequences for participants.

Most of the Western European countries have laws in place to direct online gambling and betting into regulated channel. In the U.S. online gambling is legal in only a few states and represents the richest potential marketplace in the world. Most Asian countries allow gambling and betting only in casino resorts. South America is a potentially huge market that is largely limited and under government control.

However, increasing demand of online betting and gambling is forcing governments to act to regulate.

Casino trends include online/mobile gaming acceptance, expansion into international markets, offshore gambling and integration of Big Data into planning and monitoring activities.

Gaming and betting is big business and an established industry with plans to expand.

The numbers and demand speak for themselves:

The Gaming Services industry model set consists of Enterprise, Business Area, and Data Warehouse logical data models designed to address the integrated data reporting, business information and analytic requirements of a gaming services industry.

CustomerTable Games
EncounterGaming Machines
Loyalty ProgramBetting
CasinoHospitality & Dining
MarketingHuman Resources
AdvertisingAccounting & Financial Reporting
Membership ServicesBusiness Metrics
Sports Betting