Retailing Data Models

The Retail industry models consist of a set of integrated logical data models developed for companies marketing and selling products via retail outlets.

> Enterprise Model
> Business Area Models
> Data Warehouse Model
> Data Mart Models

Before the internet, retailing was understood to be the sale of goods or merchandise from a fixed location in small units for direct purchase and consumption by the consumer. While 'channels' such as mail order catalogs were always a component of retailing it is the internet that has expanded the scope of modern retailing.

Retailers are the last link of the supply chain that links manufacturers to consumers in a distribution strategy. Annual US retail sales in 2005 exceeded $2.5 trillion.

The variety of products that is now offered by retailers covers the entire spectrum of commerce and emphasize the competitiveness of the industry.

> Clothing & Apparel
> Home Furnishings
> Consumer Electronics
> Electrical Equipment
> Furniture
> Personal Products
> Leisure and Recreational Products
> Office Equipment
> Appliances

The Retail data models address business-wide data and reporting issues.

> Customer
> Product
> Marketing
> Advertising
> Inventory
> Pricing
> Credit & Collections
> Inventory
> Financial Reporting
> Business Metrics & Analytics

"ADRM Vertical Industry Data Models"
(212KB pdf)

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