Hotel Services Data models enterprise data models data warehouse models industry data models generic data models best practice data models Erwin Allfusion data models HP Oracle EDS

The Hotel Services industry data models consist of a set of integrated logical data models developed for companies managing hotels and related hospitality services.

> Enterprise Model
> Business Area Models
> Data Warehouse Model
> Data Mart Models

In 2007 the US the hotel industry generated $133.4 billion of total revenues and $26.6 billion in profits with increased revenues of 8.7% and increased profits of 17.9% from the previous year.

Over 12 million people work in the hotel and hospitality services industry with a growth rate of 17% per year anticipated.

The ability of hotels to target customers, retain their patronage via loyalty programs while developing custom marketing and incentive programs is a key component of this growth.

The Hotel Services industry data models provide an integrated information architecture with the data required to establish a comprehensive view of customer, marketing, advertising, hotel management, operations, financial reporting and business intelligence information.

> Customer
> Marketing
> Inventory
> Human Resources
> Budget
> Service
> Property & Equipment
> Purchasing
> Financial Reporting
> Business Metrics

"ADRM Vertical Industry Data Models"
(212KB pdf)

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