The
Grocery industry is one of the most dynamic and evolving industries.
The industry is rapidly changing with the introduction of giant general merchandisers
such as Costco and Wal-mart providing alternative channels for grocery products.
The
result is head-to-head competition characterized by reduced margins and increased
focus upon consumer requirements.
The future holds new store formats, the application of new technology, the
introduction of new products and more competition.
The industry introduces about 15,000 new products every year with large stores stocking as many as 70,000 different products. However, only 25% of new products remain in stores for more than three months.
The Grocery industry models consist of a set of integrated logical data models developed for companies providing retail and wholesale grocery sales and distribution.
> Customer
> Marketing
> Product
> Promotion
> Inventory
> Financial Reporting
> Point-of-Sale
> Purchasing
> Advertising
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