Food & Beverage Products Data Models

The CPG Food & Beverage Products industry models consist of a set of integrated logical data models developed for companies manufacturing and marketing food and beverage products.

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In 2004 Americans spent an estimated $93 billion on nonalcoholic refreshment drinks in an industry providing 3.2 million jobs.

Processed food sales worldwide were approximately $3.2 trillion in 2004.

Customer behavior and trends are critical in this industry.

One example is the consumer trend to healthier lifestyles with increased spending on healthier foods and beverages that requires new branding, marketing, advertising and customer segmentation strategies.

However, brand loyalty, customer trends and acceptance of new products is generally dependent upon country and market and are not universally consistent.

This underscores the importance of dynamic customer and market intelligence coupled with associated marketing and advertising strategies, business intelligence and sales reporting.

The CPG Food & Beverage Products data models provide a complete data architecture supporting the integrated information requirements of companies serving the food and beverage products industry.

> Product
> Customer
> Marketing
> Pricing
> Inventory
> Manufacturing
> Budget
> Financial Reporting
> Business Metrics
> Order
> BBB

"ADRM Vertical Industry Data Models"
(212KB pdf)

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