Card Services Data Models

Credit card activities represent more than 25 billion individual transactions purchasing nearly $2.5 trillion dollars in products and services equaling 15 % of GDP.

There are 1.2 billion credit cards (including store and gas credit cards) in circulation in the US held by over 150 million individuals. The average household possesses 14.27 credit cards with an average household credit balance of $9,450 in 2003.

Credit card fees paid by consumers exceed $15 billion.

Credit cards have been critical to the development of internet commerce with secure payment card transactions growing from less than $1 billion in 1996 to an estimated $180 billion in 2006. Almost all www transactions are paid with a payment card.

Credit cards are essential to businesses providing a guaranteed payment system to the participating merchants. Guaranteed payments shift the payment risk from the business to a bank or financial institution that can better monitor risk. This also enables smaller businesses to compete with larger businesses by giving them access to a larger pool of customers without regard to individual risk assessment.

The credit card industry is increasingly competitive in terms of credit card providers and credit card options available. With an average cost to acquire a customer from $100-200 and fraud losses to card issuers of $1 billion both fraud and customer identification are key components of data strategies.

The Card Services industry models are a set of Enterprise, Business Area, Data Mart and Data Warehouse logical data models supporting the integrated application, reporting and analytic requirements of companies operating in the credit and payment card industry.

> Credit Card
> Credit Scoring
> Customer
> Fraud
> Issuer
> Acquirer
> Marketing
> Merchant
> Payments & Fees
> Transaction

"ADRM Vertical Industry Data Models"
(212KB pdf)

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