Cleaning Products Data Models

The CPG Cleaning Products industry models consists of a set of integrated logical data models developed for companies manufacturing and marketing cleaning products such as laundry detergents and household cleaners.

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> Business Area Models
> Data Warehouse Models
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The cleaning products industry had sales of over $31 billion in 2005 and employ in excess of 100,000 people in the US alone.

However, the household cleaning products industry is a dynamic industry in which cleaning products must evolve to meet new market demands and customer segments.

Faster-paced lifestyles and changing households are credited with being the reason that mass-market sales declined from 2000 to 2004.

This means that companies cannot rely on traditional products, brands and marketing strategies. They must adapt to the unique needs of customers in different market segments, demand for environmentally 'green' products and products that do more with less effort.

The CPG Cleaning Products data models provide a complete information architecture supporting the integrated operations of companies serving the cleaning products industry:

> Product
> Customer
> Marketing
> Pricing
> Inventory
> Manufacturing
> Budget
> Financial Reporting
> Business Metrics
> Order
> BBB

"ADRM Vertical Industry Data Models"
(212KB pdf)

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