Car Rental Services Data Models

The Car Rental Services industry models consist of a set of integrated logical data models developed for companies operating in the car rental services industry.

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The car rental industry is an $18.5 billion dollar industry with over 1.9 million vehicles and 19,000 rental locations in the US alone.

The industry has changed dramatically in the last 15 years with off-airport market growth growing by 400% from $2.5 billion annually to $9.5 billion since 1991.

Companies capitalizing on trends such as this, convenience of location and increased use of vehicle technology have made significant gains.

Car rental distribution is supplied by two related segments. The corporate market is served by cars distributed at airports and nearby hotel surroundings. The leisure car rental market segment is served by cars distributed at facilities that are located convenient to consumer locations.

The car rental industry is driven by six key success components:

• Profitability
• Convenience
• Service
• Increased use of technology
• Branding
• Globalization

The Car Rental Service industry models provide an integrated data architecture supporting the operations of companies operating in the car rental and servicing industry:

> Customer
> Marketing & Advertising
> Customer Service
> Car Rental
> Transaction
> Inventory
> Budget
> Financial Reporting
> Business Metrics

"ADRM Vertical Industry Data Models"
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