Cable Services Data models enterprise data models data warehouse models industry data models generic data models best practice data models Erwin Allfusion data models HP Oracle EDS

The cable services industry has grown from a small number of subscribers to 41 million in 1985 and over 92 million homes in 2005, which represents over 85% of television households.

Last year, Americans purchased $63 billion of cable services, a figure that is expected to grow to $70 billion in 2006.

The cable services industry generated over $21 billion in revenues during 2005 and is positioned to continue to expand with a variety of new services and products providing the consumer with more choices, convenience and control:

> Digital Video
> High-speed Internet
> Digital Voice Services
> High-Definition TV (HDTV)
> Digital Video Recorders (DVR)
> Subscription-Video-On-Demand (SVOD)
> Video-On-Demand (VOD)
> Bundled Program/Packages

Cable services enable marketers to target specific demographics by positioning advertising by zone, DMA or zip code to maximize the return on marketing expenditures.

The ADRM Cable Services model set can be integrated with other ADRM communications and media offerings to provide a complete solution based upon the actual products and services offered.

The Cable Services industry offering is a set of Enterprise, Business Area, Data Mart and Data Warehouse logical data models that address the comprehensive data and reporting requirements of companies offering cable services.

> Customer
> Marketing
> Product
> Order
> Advertising
> Customer Service
> Inventory
> Purchasing
> Property & Equipment
> Contract
> Accounting & Financial Reporting
> Business Metrics
> Human Resources

"ADRM Vertical Industry Data Models"
(212KB pdf)

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