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Products and services are the core of any business. They are what are sold to the customer and provide the revenues to operate, expand and attract investors.

The correct design strategy for product will enable the business to efficiently analyze and report product information with minimal effort and maximum granularity.

The PRODUCT Business Area Model is an industry-specific product and services model that provides an integrated, comprehensive planning, applications and reporting data architecture for products and services.

Each ADRM industry product has a corresponding PRODUCT Business Area Model that has been designed specifically for that industry.

For example, the Retail Product model incorporates:

>  Product
>  Pricing
>  Channel
>  Market
>  Market Segment
>  Family/Line
>  Branding
>  RFID
>  Supplier
>  Inventory

Because of the common heritage of all the industry product structures they can be readily combined or integrated as the business acquires new product lines or moves into new business areas.

The product model has particular application for designing data marts, the data warehouse and identifying dimensions consistently for star schema models.

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