Party Business Area Model

Individuals and legal entities have innumerable relationships both within the formal business context and without.

Party, when implemented as an integrated part of the data architecture, is far from a conceptual exercise and has critical business implications.

Identifying and recording the individual and legal entity relationships, their context and the roles played by the participants provides significant business intelligence advantages.

Understanding the many relationships that a customer is involved in and what the roles they play in those relationships are provides the foundation for customer relationship management (CRM).

Relationship management is one of the key dimensions of churn, understanding how customers are acquired, from where and conversely to whom they are lost and why.

Party is an important element of data mapping and cleansing activities.

Party relationships are typically within a context of time, roles, events and transactions.

"Individuals have spouses."
"Individuals are customers for a period."
"Families have multiple relationships."
"A vendor has relationships with other customers."
"Employees are party to various transactions."

The PARTY model establishes a comprehensive, practical data model describing these relationships, roles and contexts and providing a means for extending the ADRM Enterprise, Data Warehouse and Business Area models via a relationship to a 'party'.

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