Marketing Business Area Model

Marketing is the process of planning and executing product and service concepts, pricing, promotion and distribution to satisfy customers.

Marketing organizes and directs the business activities to determine market demand, plan and execute appropriate product strategies, identify target customers and convert them to paying customers.

Marketing focuses on both product and customer and is measured by the outcome of the related order/transaction between them.

Marketing incorporates several distinct areas:

>  Market Research
>  Marketing Strategy
>  Advertising
>  Customer Targeting
>  Market Segmentation
>  Product Lifecycle Management

The Marketing Business Area Model provides a data architecture that addresses the integrated marketing data of the entire organization:

>  Product
>  Customer
>  Brand
>  Marketing Campaign
>  Marketing Event
>  Target Customer
>  Market/Market Segment
>  Geography
>  Channel
>  Pricing
>  Program
>  Budget
>  Advertising

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