US Geography Business Area Model

Geography is one of the most important and least understood and applied components of business information.

Geography tells the business a great deal:

Where do customers live?
Where do customers buy products?
What is the geographic description of where customers live?
What is affect of seasons upon customers by geography?

Customers can be identified in terms of geography, orders can be identified in terms of geography, marketing can be targeted by geography.

What may be unusual customer activities in Boston might be considered quite normal in Alaska. The sale of summer products to a dealer in Arizona in December is not unusual whereas a similar sale to a dealer in Maine might indicate a problem with the order. A real or inferred understanding of geography in each case is implied.

Geography is very important because of the immense amount of data that is available for free or at a nominal cost. The US Census Bureau defines individuals and businesses in terms of geography by so many dimensions that it is impossible to present them all here.

Information service bureaus provide data in terms of geography. This makes it very important that a business takes advantage of geography for standardization of information, reporting and to apply the large and varied volume of information available to business problems.

The GEOGRAPHY Business Area Model presents a data architecture that identifies and relates the many levels of geography that may be applied to the business operations.

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