Individual Customer Business Area Model

An enterprise-wide view of customer needs to incorporate two distinct and different types of customers:

1. Individual Customers
2. Legal Entity Customers

The INDIVIDUAL CUSTOMER Business Area Model focuses upon the 'human' or individual customer.

Individual Customers have a broad range of characteristics that are well-suited to being quantified by data. This data can be applied discretely or combined to provide a broad and detailed view of individual customer characteristics, activities and relationships over time.

Some data is best managed internally and other data is more efficiently provided by third-parties - particularly in the case of industry-standard information or purchased data.

It is this combined view of discrete individual customer data combined with business sales and service information that is used to implement the customer relationship management/CRM strategy.

The Individual Customer model establishes a comprehensive data architecture that can be used to plan and implement the individual customer data, information and reporting strategy:

>  Social Class
>  Lifestyle Group
>  Family Life Cycle
>  Activities/Interests/Opinions
>  Householding
>  Demographics
>  Psychographics
>  Income
>  Financial Profile
>  Education

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