Channel Business Area Model

Channels are the means by which products and services are 'sold to' and 'distributed to' customers.

There are two types of channels, which may actually be implemented in practice by one or more entities.

> Sales Channel
> Distribution Channel

Channels are used to measure who, how, where, when and by what means and costs products or services are sold to and delivered to the customer.

An effective channel strategy is a key element of every business that wishes to sell to customers in a variety of means with predictable and measurable costs.

Channel management describes the means by which the business controls the pricing, activities and contractual relationships with the channel.

Channel has relationships to Order/Transaction to identify how a product or service was sold and delivered.

Channel has relationships to Customer to identify who 'owns' the customer and how the customer was acquired.

The consistent and well-conceived application of channel to sales and marketing is a core element of the business strategy and reporting data architecture.

The Channel Business Area Model provides a comprehensive integrated model for planning and implementing channel strategies, applications and reporting.

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