Advertising

Advertising is the paid, non-personal communication of a message to a targeted audience via mass media with the intent to elicit an intended behavioral or intellectual response.

Intended behavioral responses to advertising are primarily product-related and focus upon purchasing-related marketing activities.

Intellectual objectives of advertising include the modification of attitudes or opinions as well as the transmission of various forms of information to the consumer.

Other promotional components include publicity, public relations, personal selling and sales promotion.

The Advertising Business Area Model establishes a comprehensive data architecture for the planning and reporting of advertising campaigns and event.

>  Campaign
>  Event
>  Media
>  Agency
>  Staffing
>  Budget
>  Channel
>  Collateral
>  Audience
>  Exposure
>  Cost
>  Survey

The Advertising model is integrated with the Marketing Business Area Model to extend the functionality of either as needed and provide a common data architecture.

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